What we do

What we do

ChallengeCurve helps organisations embrace innovation and transformation with confidence and courage by designing and implementing customised quality assurance strategies. We ensure the right practices are executed at the optimum moment. We believe that quality assurance is more than just about techniques and tools it is about applying the right verification and validation throughout the development lifecycle, challenging each component against the business goals.


Leading business experts believe that it is not enough to survive into today’s business arena by just implementing step changes to keep ahead of the competitors, you need to see and challenge the market disrupters and jump to the next innovation curve or face market share erosion or demise, for example the way Blockbusters lost out to Netflix or the way Encyclopaedia Britannica’s sales collapsed due to the rise of Wikipedia.



The advances in technology combined with the transformation of peoples’ behaviour have led to an unprecedented disruption of business norms. New markets have exploded into life led by innovative organisations such as Air B&B and Dropbox. Technology has shifted the tectonic plates of convention and enabled new entrants such as Hailo and Just Eat to totally transform how we book a taxi and order a takeaway. The challenge for new and existing businesses is how they can exploit new technologies as well align themselves to the way people wish to conduct business in order to stay ahead of the curve.


At ChallengeCurve we recognise that existing IT product delivery and quality approaches are struggling to adapt and keep pace with business demands.
We need smarter ways to define and validate business requirements through to managing the quality assurance and testing of applications and products. Therefore, dynamic and nimble quality control processes are required that can help realise business benefits more quickly whilst balancing risk.
It is no longer enough to survive, one has to Challenge the Curve.